Look Both Ways  |
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Heart and circulatory failures take so many lives, that to have a formula of this magnitude available, and not take full advantage of it, is a little
like jumping out into the street in front of a speeding bus. Like the kids say - “This one is a no brainer.” There really isn’t much room for criticism of this nutrition technology approach.
Very likely within a few years, no one will give its “cost” or “inconvenience” a second thought. This formula will be thought of as an essential routine, and just good common sense - like
the “cost” and “inconvenience” of looking both ways before crossing a busy street.
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“This one is a no brainer.” |
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"...marginal nutrition and free-radical damage accumulates, ..." |
What Is Hardening Of The Arteries? 
The natural, youthful state of the arterial wall is sort of like the rubber of a new rubber band. It is smooth, pliable, firm and strong. Its
flexibility acts as sort of a balloon or shock absorber to dampen the pressure spikes from the surges of blood of each heartbeat.
As the decades pass, and the effects of chronic marginal nutrition and free-radical damage accumulates, pliable materials in the cells of the arterial
walls are replaced with more brittle materials as the only available substitutes. For some worn out cells there is no replacement to be found. A microscopic view shows that a rough porous texture
has appeared which is more like that of an old dry sponge or the cracks of a brittle, old, sun-baked rubber band.
These rough spots allow the arterial plaque to cling to the arterial wall and begin their build-up and, the weakened vessel wall becomes much more
prone to fail.
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What Is Arterial Plaque? 
Arterial plaque is a sticky solid fat combined with protein. These lipoproteins as they are called, build-up on the inside walls of arterial vessels.
This reduces the inner diameter of the vessels and dangerously reduces the flow of blood. Every cell of the body is impacted, but heart muscle and brain tissue suffer the most injury the soonest.
The plaque is built up gradually over years of time by certain types of “sticky” fats in the foods we eat. Some sticky fat is also produced by the body regardless of the foods we eat -
cholesterol for example.
These sticky fats combine with certain proteins to produce these “sinister” renegade lipoproteins, while certain other essential fatty acids
combine with certain other amino acids to form “friendly” lipoprotein forms, which actually dissolve the stagnated and toxic forms, which are gumming up the works.
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"...heart muscle and brain tissue suffer the most injury..." |
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| History and Introduction |
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| The Heart Studies Formula is new |
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There has never been anything like it. The formula is built upon the work of dozens of the World’s top scientists and doctors. Several are Nobel
Prize winners. Their work spans this entire century. The most pertinent work spans the past 30 years of research.
Two of the foundational studies for this formula just recently came out of Harvard University Medical School (February, 1998) and the Linus Pauling
Institute (1993). Discoveries from dozens of other recent top studies have also been applied.
The Heart Studies Formula is an innovation created in mid-1998 by Jevan Oberon, inventor, self-styled bioenergenics engineer, and developer of the
superfoods blend concept.
This Exsula exclusive combines 34 key nutrients identified in these and the other studies as being of paramount importance to optimum circulatory
health.
Unique sources of nutrients, revolutionary new forms, effective potencies and carefully balanced ratios build powerfully to a synergistic
cardiovascular crescendo never before possible in the nutritional realm.
A key to comprehending the significance of this breakthrough is found beyond the hard statistics of one million Americans per year (2,700 per day -
10 to 15 times that many globally) succumbing to this awful disease.
Here is the paradigm shift in understanding that is necessary to confront this enemy: It is
virtually impossible for the average person - even someone of extraordinary nutritional skill and understanding - to maximally impact this problem through dietary or life-style changes, or through
usual levels of supplementation alone.
The old failing notions ignore the sheer mass of the damaging substances involved, their sources, and the complexity of the mechanisms at the “heart”
of this problem. These faulty notions are fatally failing 124 more Americans this very hour. A successful assault on heart and circulatory malnutrition requires considerably more nutritional power
than many brilliant and qualified people will be able to acknowledge or see fit to employ. Their view is looking out from the old “wait and fix it after it breaks” paradigm.
While they are debating the minutias of the RDA, they and their followers will be left behind and unfortunately one day discover they are needlessly
vulnerable. Others will ride the paradigm shift and emerge with much of 20, 30, 40 or even 50 years of cardiovascular wear and tear and arterial plaque virtually erased from their records. They
will be prepared to enjoy life with renewed zest and vigor, and to face the challenges of the changing environment and the millennium ahead.
No medical breakthrough in history has ever held the potential to save so many lives or to so profoundly effect quality of life at its very roots
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How Does The Heart Formula Work?
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Dissolve Homocysteine
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Folic Acid, B-6, B12 and Vitamin F This is the nutrient team identified in the most
recent Harvard University Medical School heart study - the 80,000 per son “Nurses Health Study” - as published in the February 4, 1998 issue of The
Journal Of The American Medical Association.
Homocysteine is a protein that binds-with and enables cholesterol to do its damage. Substantial potencies of these nutrients were shown to be valuable
far beyond the RDA. RDA-level potencies of folic acid and B-6 were statistically demonstrated to be fatally low for approximately half of the population.
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Displace Lipoprotein(a)
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Vitamin C, L-Lysine and L-Proline This is the nutrient team identified in 1993 by 92 year old
double Nobel Prize winning scientist, Dr. Linus Pauling and the scientists of the Pauling Institute. They demonstrated that this nutrient team becomes a solvent your body uses to prevent fatty
plaque from attaching to arterial walls, and to quickly dissolve existing plaques.
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Liquefy Cholesterol At Body Temperature
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Lecithin, Folic Acid, Niacin, B-6 and B-12 - This is the nutrient team identified by Dutch
chemist, Dr. Jacobus Rinse to liquefy cholesterol.
Cholesterol is a dangerous, “crystalline” solid at body temperature. Your body uses this combination of nutrients to lower cholesterol’s melting
point so that it becomes a useful fluid at body temperature.
Cholesterol is an essential intermediate component in the construction of hormones. It is therefore essential for your health. Your body can make more
cholesterol from scratch than you can probably eliminate from your diet. Even if you could erase all cholesterol from forming, you wouldn’t want to. Your hormones require it.
In addition to a diet wisely low in cholesterol, supplementation of lecithin and these B-complex nutrients will allow your body to convert dangerous
cholesterol into a useful form. When enough of the useful form of cholesterol is available, it is unlikely your body will be compelled to either consume or produce too much, and certainly the
cholesterol you do have should be safely liquefied and mobilized rather than building up inside your arteries like water crystals on the inside of a freezing pipe.
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| Good Fats Displace Bad Fats |
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Flax and Lecithin - These two super-foods are rich sources of Omega 3 and Omega 6 fatty
acids. These are the only two fats your body actually requires. If given these two (along with other nutrients), it can make the more specific ones it desires, whenever it wants, and displace any of
the others it doesn’t want. Your body needs these two in order to be able to convert other fats into heat or motion energy - and may also simply dump them directly out of the body through the
digestive tract or even as oil out through the skin.
Collagen Health = Heart Health
Silica, Vitamin C, Acerola, Calcium, Magnesium, Bilberry, Grape Seed Extract Pycnogenols, Sulfur, Vitamin C, Noni and L-Proline -
Collagen is the framework throughout the body that holds all of the other nutrients and components in place.
Silica and vitamin C are its alloys that give it presence. It is the “mortar” between the molecular “bricks” of calcium in your bones, without
it calcium merely comes and goes. It is the structure that attaches muscles and holds organs in place. It is what gives shape and firmness to the skin and deeper flesh of your face. More of it is
what your face had when you were a teenager.
Collagen is the source of youthful firmness and resilience everywhere in your body. Wrinkles and sagging are a record of its gradual migration out of
your body. If you are past age 30, your aorta and your other arteries contain only a small fraction as much silica as they did when you were young. In its absence these vital structures are
becoming porous and brittle.
The solution is simple and entirely within your control. Simply supply more of the raw materials your body needs to restore collagen’s production and
protection to youthful levels. If pursued faithfully, the results will meet your expectations - short of actually traveling back in time.
The key: This isn’t an overnight miracle. This is a slow, ongoing process that must be met faithfully every day of your life. The Heart
Studies Formula jump-starts the process by filling any huge deficits that may exist. After that, Iridesca is made to cover these needs over the long haul.
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| Heart Beat |
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Coenzyme Q 10, Taurine, L-Carnitine, Magnesium, Chromium and TFA - Strength of the
heartbeat itself is a key indicator of circulatory health. A healthy heart will produce a strong, deep beat which fully pumps the blood into and out of the pumping chambers - and it will be able to
keep up this pace tirelessly as required, and not quickly “run out of steam.” Weak, shallow beats are inefficient and actually require the heart to work faster. The amino acid taurine is the
most important and abundant amino acid in the heart, surpassing the quantity of all others combined. It is essential for heart muscle contraction strength. In addition, taurine works with calcium
and magnesium to generate the nerve signal, which triggers each heartbeat. Many people don’t get an abundance of taurine in their diets, nor sometimes, does their body make enough. Coenzyme Q1O
and the amino acid L-Carnitine are essential for the release of energy at the molecular level within each heart muscle cell. Numerous studies have shown these nutrients to be below average in heart
patients, and that heart performance improves upon administering these supplements even for athletes. Transferulic acid (TFA) is a super-antioxidant nutrient concentrated from rice. It supports
generation of solid muscle tissue. TFA, Q1O and chromium help your heart and other muscles get maximum benefit from any exercise.
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| Antioxidant Body-Guards |
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Vitamins A, C, E, Algal Carotene, Grape Seed Extract Pycnogenols, Red Beet Juice, Bilberry, Silica, Q10,
Rice Polish and TFA - These help by protecting all of the structures of the blood vessels, the heart, and especially the heart muscle from free radical oxidation. This is a chemical process
similar to rust, or a rubber-band turning old and brittle. Antioxidants sacrifice a portion of their own molecules to satisfy the free radical’s hunger that would normally be chewing away at your
cells on a molecular level. These same antioxidants protect fats within the body from being degraded by the free radicals into dangerous toxins, which would otherwise target the cardiovascular
system.
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A Happy Heart Is A Healthy Heart
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Tangerine Oil - This is a therapeutic grade aromatherapy oil for happiness. It is soothing
and cheering to broken hearts. It helps one realize it is possible to live through heart breaks. In a world filled with stress, every drop of cheer is a welcome resource. Scientists studying the
sense of smell regard it as the most powerful motivator in human behavior.
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| Remove Cholesterol Faster |
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Chromium, L-Arginine and Taurine - These nutrients have been shown to help increase your
body’s ability to dispense with excess cholesterol. This in turn means the other nutrients have less of it to grapple with and can be more effective in removing it from the arteries. Researchers
at the Division of Cardiology at Bordeaux-Gradignan in France concluded that “An upper level for blood chromium apparently exists beyond which the likelihood of developing coronary artery
disease or heart disease is improbable.” This is at a level of approximately 8 times that of the average American getting only 5Omcg to 200mcg of chromium per day.
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| Regulate Cholesterol Synthesis |
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Vanadium Is a little known trace mineral your body uses to regulate assembly of cholesterol
from other molecules in your foods. The less cholesterol that is produced, the easier it is for your body to manipulate the cholesterol that remains into useful purposes for your body. The level of
vanadium in our diets has been steadily declining for decades and is exacerbated by soil erosion and food processing.
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| Build The Protein Right and Strong |
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Zinc - Is an essential “catalyst” in the creation of nucleic acids and the assembly of
proteins and enzymes essential for the entire cardiovascular system. Zinc isn’t necessarily the main player in any one function, but it is essential at some level either directly or indirectly to
nearly every function. Without it in the formula, the effectiveness could have been compromised for people who are marginally deficient.
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| Dozens Of Other Eager Helpers |
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Exsula Iridesca - This is our flagship full-spectrum optimization formula. All
of the different aspects of your health are connected. It is a given that if every system in your body is healthy, that your cardiovascular system and all of the nutrients that support it will be
less stressed. Though it certainly will work smashingly well without Iridesca, the Heart Studies Formula was specifically designed to be added on top of Iridesca’s superfoods foundation. Iridesca
adds Ginkgo, Hawthorne, Spinach Octacosanol, Ginger and many other legendary cardiovascular supporting phytonutrients. Iridesca contains an incredible 173 superfoods in meaningful potencies. These
in turn contain hundreds of phytonutrients that support every possible aspect simultaneously. Iridesca is the perfect foundational formula before, during and after your Heart Studies Formula
program.
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Bonus Benefits
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It’s Like Getting More Than A Dozen Specialized Formulas In One!
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| The Heart Studies Formula - Far More Than The Best Heart Formula |
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Longevity - Quantity and Quality Of Life
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Coenzyme Q1O, Grape Seed Extract, Vitamins A, C, E, Coral Calcium, Lecithin, Plus Especially The Benefits From The Entire Formula -
No one thing could do more to lengthen life-span and optimize quality of life than to virtually eliminate circulatory failure as a cause of death. Parallel to being THE heart formula, this
is “coincidentally” one powerful antioxidant formula.
Dangerously reactive free radical molecules could be likened to meteors striking a moon or planet. Over time the molecular damage accumulates like
meteor craters on the surface of the moon. Planets with a heavy atmosphere such as earth, take far fewer hits because the “inbound radicals” are burnt-up by the atmosphere before they can do
damage. And like the atmosphere sacrifices itself to “dissolve” the meteors, antioxidants sacrifice themselves to “dissolve” in bound free radicals set on destroying your genetic material
and the intricate systems of your cells. Both your quality and length of life are directly proportionate to your body’s ability to diffuse free radicals. In that pursuit, this formula is an ally
of monumental proportions.
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| Super Team Repels Viruses |
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Vitamin C, L-Lysine, Lecithin, Vitamin A, Algal Carotene and Zinc - Helps your immune
system unmask and disintegrate these invaders that want to jump in and reprogram your cells.
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General Immune Boost
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Flax and L-Lysine/L-Proline, L-Arginine, Lecithin, Algal Carotene, Vitamins A, C, E,
Zinc, Noni, B-12, Vanadium Silica, Acerola, Coral Calcium, Seed Extract Pycnogenols,
Beet Juice and therapeutic grade Tangerine Oil - In terms of readiness, these resources help
take your immune system up to a whole new level.
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| Intellect |
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Lecithin, Taurine, L-Arginine, L-Lysine, L-Proline, L-Carnitine, Vitamin C and Grape Seed extract Pycnogenols -
The chemical stuff thought is woven from - and protected by - for enhanced senses, I.Q., memory and learning.
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Glowing Beauty From The Inside
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Vitamin C, Silica, Vitamin A, Algal Carotene, Lecithin, Flax, L-Proline and Noni - No
expenditure on surface cosmetics can reproduce naturally created radiant beauty shining from within.
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For Energy
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Coenzyme Q10, B 12, L-Carnitine, Lecithin, Magnesium, Vitamins A, C, E, Beet Juice and Flax - These
nutrients supply vital components for your body’s energy equation. Often times one’s energy is limited by a factor of the lowest common denominator - the weakest link. Supplying this missing
link can make all the difference and switch on the furnaces of life within each cell. This often brings a sense of healing warmth and life energy you have not experienced since childhood.
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For Endurance
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The Entire Formula, But Especially B-12, Q10, L-Carnitine, Noni, GTF Chromium,
Vitamin E, Lecithin and Flax - Endurance is that quality that accesses exceptional energy over the long haul a very deep levels what this formula.
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| Strong Bones and Teeth |
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Vitamin C, Silica, L-Proline, Calcium (100% RIM), Magnesium (150% RDA), Coral Calcium and Vanadium -
Combine these with the trace minerals molybdenum, boron and strontium of Exsula Iridesca and you have a near perfect osteo super formula. If you plan on living long and healthy, it is imperative to
begin a vigorous savings plan into your “osteo savings account” as soon as possible.
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| Eyesight |
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Coenzyme Q10, Bilberry, Grape Seed Extract and Vitamin C - Bilberry helps
generate the chemical messengers of eyesight while these other nutrients help protect the eye from degenerative erosion and cataracts.
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| Fat Loss and Muscle Gain |
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Chromium, Lecithin, Flax, L-Lysine, L-Proline, Magnesium, B-12, Rice Polish and TFA - The
mission, "Should you choose to accept it,” is to go in and dissolve the stored fat and turn it into heat and motion. Then give the muscles the resources they need to increase, creating
the beautiful sculpted form specified in your genetic blueprint. Don’t be surprised, if in the process, your appetite for fatty snacks and junk foods surrenders to your will. There are dozens of
different types of fats in your supermarket. Every cell in your body is looking for just the two special ones that are required for life. Your cells will drive you to find them. And just like a
drowning person is so desperate for air, that they will even try to breathe water, so Americans are drowning in their supermarkets trying to find the 2 essential fatty acids. Supply these 2 EFA’s
in balance, and much of the desperation to find them subsides. The good fats are able to help shovel out the bad stagnant ones. If the right nutrients are in place, these 2 fats are ignited and
transformed into energy - taking other fats with them and transforming the individual in the process. Distilled water and a 40-minute vigorous walk are required to fully activate the process. For
many people, the decrease in their food budget will more than pay for the price of this supplement program.
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| Regularity |
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Lecithin, Flax and Vitamin C - If you
want to be healthy and live long, then constipation or slow transit times are not an option. Many well informed health enthusiasts don’t consider one movement a day to be nearly often enough.
Their goal is 2 or 3 times each day - and reflecting the previous day’s food - not the food of 2 weeks ago, as is far too often the case. Like war zones breed terrorists, so do constipation and
delayed transit times breed cancer causing toxins, and parasites. It is far healthier for the body to simply be rid of these terrorists than it is to try and fight them one molecule at a time at
the front door of every cell in your body. These three nutrients gently but EFFECTIVELY resolve the issues of regularity and transit time giving your body what it needs to stay on track.
Walking, eating wisely and drinking plenty of distilled water, are also essential parts of this equation.
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| Joint Mobility |
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Lecithin, L-Proline, Sulfur, Silica, Vitamins A, C, E, Grape Seed Extract, Bilberry, Noni and Red Beet Juice -
Though there can be many causes of joint pain and immobility, these nutrients help your body chase most of them away Experiencing is believing.
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| Sexuality |
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L-Arginine, Lecithin, Vitamins A, C, E, Q1O, Noni, Flax, Silica and Zinc - Especially The Entire Formula. -
A healthy appetite and attitude about sex springs from a healthy body as your Creator intended. Age should not be taken for granted in diminishment of sexuality. Many super healthy people continue
to enjoy an active sex life well past age 90. Often times a faltering interest in sex can be traced to nutritional deficiencies. A fading interest in sex, like the flashing warning light on your
car’s dash, is sometimes indicative of deeper, more threatening circulatory problems. If that is the case, you certainly came to the right formula. Optimum sexual performance requires optimum
circulation - and optimum circulation requires optimum nutrition. Sometimes hormone levels are weak. Optimum hormone balance requires optimum nutrition. The unique spectrum of nutrients and their
potency in this formula are legendary for benefiting every measure of sexuality from readiness, to lubrication, to physical ability, to the registering of the experience and recuperation.
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| Heavy Metal Toxicity |
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L-Lysine, Vitamin C, Lecithin and Chromium - Lead, mercury and cadmium are 3 of the most
hideous toxins that industry has dumped into our environment. There is so much of these pollutants already present, and they are so deep within the environment, that we must face the fact that they
are here to stay They are so toxic that researchers claim there is no lower threshold of safety. Any minuscule amounts of them are devastating to the body. They have so permeated the planet that
even the most remotely located humans of the jungles and polar caps are affected. We don’t even have any non-effected humans left as comparators to measure the impact upon our health, our
intellect and our immune systems. What goes on in the outer environment is one thing, but what goes on in your inside environment is much more directly within your control. Plenty of distilled water
is essential to help with the elimination of toxic metals. Mineral-loaded water is like a full truck - there is no room for hauling anything away .
A glass of Exsula Iridesca delivers hundreds of times the minerals of a glass of “mineral water” - this is in addition to dozens of superfoods and
nutrients which help to trap and displace heavy metals from the body - and a glass of the Heart Studies Formula backs that up with certain nutrients that are especially adept at helping your body
eliminate heavy metals. Every molecule of heavy metals that is eliminated is a victory for your health and longevity
Diabetes and Blood Sugar Imbalances GTF Chromium, Vanadium, Lecithin, Vitamin C, Flax and
L-Lysine - GTF chromium is a primary nutrient tool your body uses to keep your blood sugar in balance. North American soils are notoriously deficient in chromium. Food processing exacerbates
the problem. In Japan where the diet contains the same avalanche of sugar as we have in America, but a corresponding abundance of chromium, there is less obesity and far lower percentage of
diabetes. GTF chromium is among the least toxic but most expensive nutritional minerals. Because of its cost in the ready-to-use GTF form, it is often represented in only token 200mcg amounts
- or left out entirely.
The Heart Studies Formula contains 10 times the chromium of the usual chromium-specific supplement - 2,000 mcg per daily supply! The experience
of adequate and abundant optimum chromium will be a real “eye opener for many people.
There is also an intimate connection between fats and blood sugar. Nutrients that help your body process fats, generally also seem to help your body
keep blood sugar in balance. Once health has been neglected in this area, it can be most difficult to reclaim. A far less painful strategy is to take action to protect health before any problem can
arise.
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| Heart and Circulation |
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The Entire Formula - Of course that is the one
purpose for this formula. All of these other benefits are merely coincidental bonuses along the way The subject of many of our future newsletters will be to explore these nutrients and how they
work in more detail.
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| VIAGRA ALTERNATIVE? |
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It seems that everyone is curious about the new pharmaceutical drug Viagra and its blessings for older couples.
How is Viagra pertinent to a discussion of the Heart Studies Formula? Is there merit in using these two breakthroughs together? How are both of these
pertinent to women?
Though this is not the place for a lengthy in-depth report, perhaps a brief explanation of a few key points would be helpful.
Though there can be a variety of causes for erective dysfunction, including “thought related hang-ups” and inadequate hormonal chemistry, most
often there is a correlation between the dysfunction and a declining blood supply to the pelvic region (often indicative of hardened arteries and advancing cholesterol plaque deposits).
Where one of the ways a man will experience these blockages is a reduced ability for erection, a woman will experience them as an inability to
adequately increase blood flow to this area to become naturally excited and sincerely involved in the lovemaking. This can be especially true in smokers at an age far younger than would otherwise
be anticipated.
In any case, these deficiencies may be hinting at more life threatening blockages elsewhere in the body - most particularly the heart and the brain.
Viagra does not clear blockages. It temporarily overrides the enzymatic chemistry, which governs the diameter of vessels supplying the pelvic region.
Upon arousal, clogged vessels are forced to become over-dilated, artificially enhancing the blood flow to a rate more like that of a much younger person. This increased blood flow accommodates
youthful erections for a man, or the corresponding rush of circulation in that same pelvic region for a woman.
After the drug wears off, blood flow returns to its previously deficient rate until the next time the drug is taken. The blockages remain, and without
the drug, the pelvic region and the man’s or woman’s physical sexual aspect again goes dormant.
The physical strain that the male orgasm in particular places upon the heart is often likened to running the 100-yard dash at the speed of a
professional athlete. The question arises as to whether plaque induced reduction of arousal is perhaps a natural safety mechanism to prevent these stress occurrences upon an over-worked heart - and
whether it is truly wise or desirable to override this particular safety system without a simultaneous clearing of dangerous blockages of blood flow to the heart muscle as well.
For those who have selected to use Viagra, the addition of a heart and circulatory nutrition supplement may very well be a survival imperative.
There are other ways to enhance blood flow to the pelvic region along with the rest of the body - including the vessels supplying the heart.
Exercise, eating right, stopping smoking, increased water intake, supplementing with superfoods and vitamins E and C - these are often reported to
have a sudden positive impact upon one’s love life.
These strategies work in large part because of their positive influence upon circulation. They are each related to your body’s own mechanisms for
reducing arterial plaque and alleviating hardening of the arteries. Those beginning a powerful supplement program along side Viagra may gradually find less and less need for use of the drug.
A natural restoration of blood flow volume to that of a healthy young person allows the same opportunity of arousal for men and women on a full-time
basis that the drug can only force temporarily. Whereas the natural approach retains all of the honesty, subtleties and nuances of youthful healthy romance, the drug approach is temporary and
arbitrary perhaps leaving an “afterglow” of doubts that are difficult to express.
Granted, these may not be all-consuming considerations in a relationship having gone “uninspired” for perhaps months or years, but once the
initial thrill of the drug is gone, the life-threatening plaque clogged arteries remain. Further, it may gradually be realized that without the “subtleties and nuances” of naturally occurring
arousal, that something is still missing from the relationship.
No other nutritional approach has ever held the ability to support the body’s restoration of its own blood flow - to the body in general and the
pelvic region in specific - as does the Heart Studies Formula. Ask yourself, “If it could make the difference, isn’t natural a great way to go?

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Why Would Someone Who Is Healthy
Want To Take This Supplement?
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While you are healthy is the very best time to take action to stay healthy The long-held official medical school view has been that your health exists
in one of only three states of being: 1. Not Sick 2. Sick 3. Dead.
In the face of literally thousands of studies to the contrary the proponents of this limiting view of health are still of the notion that it is
ludicrous for a healthy person to take any supplements at all.
Many of them also believe it is just as crazy for a sick person or surgery patient to take supplements unless they have a specific deficiency disease
such as goiter, anemia, scurvy or beriberi. They also believe one gets every nutrient they need from the average American diet. It is becoming more and more obvious that these views are antiquated,
dangerous and uninformed.
More and more, the tide has been shifting as doctors themselves have discovered personal benefits from taking supplements.
All around the world, from the top doctors, scientists, clinics, hospitals and universities, the studies are flooding in, literally by the thousands,
with consistent proof of the profound usefulness of supplemental nutrients - even for people who do not yet have any sickness or disease.
Instinctively you know that at certain times you feel much, much better and more ambitious than other times - and you know this relates to what you
put inside your body. Some meals leave you lugged-down and dull, while others make you bright and ambitious. Part of this may have to do with digestibility, but the rest has to do with nutritional
content, form and combination.
Nutrient content can make an enormous difference even if you aren’t “sick.” Top athletes certainly feel the difference supplements can make even
for an extraordinarily healthy person.
Health in fact is not arbitrarily confined to only 2 or 3 states of being. Health, as you personally are experiencing it, runs a very wide spectrum.
Those of us researching into optimization, and looking out beyond the leading edge, see infinite possibilities. (It is a truism that you tend
to find what you are looking for)
What we are discovering is that our current diets, nutrient levels, and way of thinking, have set us up for a needless slaughter from cardiovascular
disease taking one million Americans every year.
The good news is that there are obvious nutritional solutions for each of the root problems researchers have identified in the cardiovascular arena.
And, these solutions are conveniently and economically within the reach of virtually everyone who desires to experience higher levels of health and longevity
Researchers at the leading edge of health optimization are noting that even the best diet combined with a good level of supplements
falls short of the specific nutrients and potencies your body needs for optimum heart and circulatory health.

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The Attack |
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Though several different thieves of heart and circulatory health have been identified, there are 4 primary culprits: cholesterol, homocysteine,
lipoprotein(a), and free radical molecules. These conspire to harden and clog your arteries. And here is the most shaking
revelation:
Your Body Makes Them!
...lots and lots of each of them - because they are used for (or are by-products of)
essential beneficial purposes in other systems of your body
No matter how you alter your diet... no matter how much you exercise... your body just keeps recombining the molecules in your diet to make these
useful, but also potentially dangerous substances. With sufficient amounts of certain key nutrients in place, these time bombs can be defused.
Usual supplements only just scratch the surface of this problem. So for the past 30 years groups of researchers have been working to crack the secrets
of each of these 4 health pirates. And they have succeeded in cracking them wide open!
Here is what the researchers found: · Those researching cholesterol have found that
lecithin and B-vitamins can dissolve it. · Those researching homocysteine found that vitamins B-6 and folic acid are needed to re-process
it.
Those researching lipoprotein(a) found that the combination of vitamin C with the amino acid lysine disintegrates it from where it is not wanted to
move it to where it is needed. · Those researching free radicals have identified
several antioxidant nutrients (such as A, C, E, Q1O, TEA and grape seed extract) that “quench” the radicals before they can do damage.
The key to the success of these strategies is to get enough of the operative nutrients together at the same time to do the job. It takes rather large
amounts to get to the level of spontaneous optimization which we are seeking in a 2-month program. It takes nutrient levels and
combinations far in excess of the very finest diet and usual supplements.
A once-a-day-type vitamin pill contains only 1% of the nutrient mass required to get the job moving. Anything less than fully what is needed is a “let's
pretend” game that is an eventual set-up for disaster.
As heart disease and circulatory failures are responsible for as much loss of life as all other causes combined, this area of health warrants more
attention from you than any other. Fortunately it is readily addressed by nutrition.
Relative to the benefits gained, this is by far the most economical and certain thing anybody can do for their survival.
For the pittance equivalent of the average American‘s expenditure on coffee, you can take the threat of heart and circulatory disease and
nutritionally “slap it silly” right out of your life.

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Reality Check |
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Do you mean to say we have been struggling along here for decades, spending a fortune on surgeries, drugs, supplements and gym memberships - and
making “painful” changes to our diets, only to have a “relatively minor” impact on heart and circulatory disease - and that for only a dollar a day, at the maintenance level, with this new
program, we can gain several times the benefits?
Yes. This is very good news. If you supplement with this program on top of good things you are already doing, it fills in the missing 80% or so,
getting you all the way up to 90% plus of full potential (probably 95% to 97% if you continue at the higher levels of intake).
This is THE Breakthrough. Any new supplement ingredient that comes along now can be of no more significance than icing on the cake. And if you
look into the details of Iridesca and the Heart Studies Formula, you will see that our “cake” is already very nicely finished indeed.
The significance of these breakthroughs means a 90% plus elimination of half of the causes of all deaths. And at a reasonable price for all who choose
to obtain it - and almost regardless of what level of health you are at when you begin!

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You Can Make A Difference In The Lives Of Others
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Heart and circulatory disease are silent killers stalking every person you know and love. Every year it seems to be reaching down into younger and
younger ages, and evermore frequently it touches women as it has solidly become the number one cause of death among women.
The Heart Studies Formula offers a wonderful alternative to looking back helplessly over your shoulder and wondering when cardiovascular disease
will strike. Now you have it within your power to take responsibility and the initiative for your own health. With knowledge comes responsibility. Others need to be given the same power for health
that you have obtained.
Someone overcame their shyness, misgivings and excuses to share this information with you. I can’t imagine a more wonderful gesture than for you to
pass that courtesy on to others.
It is as simple as inviting them to call us toll free for information, or you giving them a call - or you sharing this manual with them.
You may hand them the information personally or mail it to a friend or loved-one a continent away. We even ship to other countries.
There is no requirement for you or them to fill out any paperwork for their individual orders. They can just call us to place their order. This
automatically provides them with a free subscription to our newsletter.
We offer a modest and automatic reward program to you for your referral of new customers.
It works just as simply as described above, and it works the same for you whether your prospects decide to participate in the royalty program
themselves or not. They are still your customers.
The only paper work for you to do is to fill out a simple membership registration form just one time for yourself. All we need is your name, address,
signature, date and social security number (so we can release royalties).
No matter where you or your customers live, they order directly from us and we ship directly to them - and then we mail you your royalties along with
a full report and accounting of their purchasing activity
This is the perfect, “invisible” business for overburdened housewives or for retirees seeking additional income. It takes no inventory space,
and no office is required. There are no inventories for you to stockpile, and no records for you to keep.
Everything is handled automatically by our computerized system. All you do is share the wonderful news of this marvelous product and cash your
checks.
Most companies purchase commercial advertising at considerable expense. Instead, we reward our customers for their word-of-mouth advertising. As the
royalties you receive continue to grow, they can quickly become enough to help you pay for your own first-class nutrition program. And there is nothing stopping your royalties from growing
infinitely beyond that.
In fact, though we don’t over-decorate it with a bunch of hype and far-fetched offers of free cars and luxury cruises, you will find our marketing
program to actually be the easiest, most generous, most enduring home-based opportunity out there. And you don’t have to be a business whiz, networking genius, or risk your life savings to get
started.
All you do is share the concept of this incredible formula with a friend - and then repeat as often as you like.
Your friends in-turn will repeat this process of sharing with others and soon your one good, courageous word can be blessing the lives of dozens or
even hundreds of other people.
Some might well recognize this as the medical breakthrough of the century. Others might well recognize it as the financial opportunity of the next
millennium.
The clock is ticking. People desperately need what you can offer. Tell someone today. A wonderful goal is to tell someone every day. But for sure,
this moment is the time to make your decision and get started.
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